Is an Intuit ® OS on it’s way?
In a May 20, 2013 press release Intuit's President and CEO Brad Smith said he is reorganizing to meet two goals, and #1 is “being the world’s small business operating system”. Microsoft lost the accounting technology battle against Intuit’s QuickBooks® 2years ago,
finally giving up support for Money in 2011. Intuit® has enjoyed hands-down market dominance since then.
But at the 2nd Annual Seattle Accounting Technology Boot Camp former Intuit employees, and international upstart Xero, are squaring off against Intuit in an attempt to succeed where Microsoft failed. The event pits Outright, started by 2 former Intuit employees, against QuickBooks Online, represented by RadioFreeQuickBooks co-host Stacy Kildal, and Xero, staffed by one of Intuit’s former product managers. Even the funding for Special Guest Michelle L Long, the author of some of Intuit’s most advanced training programs for accountants, is paid for by Xero.
Can a software giant like Intuit® be nimble enough to stay in the fast-paced race from desktop-to-web-to-mobile? Can Intuit® satisfy it’s top talent and keep them in place, or will it hope to ride its name-brand recognition with its customers while its engineers frantically catch up? Acquiring talent and keeping it requires responsiveness to the company’s employees who deliver new products, and to the entrepreneurs the products serve. Put together, the 100+ accounting professionals convening at the 2nd Annual Accounting Technology Boot Camp serve hundreds of entrepreneurs, many of whom are adopting new accounting technologies faster than their accountants can memorize the icons and acronyms. Accounting systems are pieced together after the industrious entrepreneur starts using a new technology, for better or for worse, and rarely is there a system that controls the information coming together from several sources.
That’s why visionaries like Doug Sleeter, the event’s Keynote, provide critical support to accounting professionals in a way that no-one else can. Doug Sleeter is nationally-recognized as one of the accounting profession's “Top 25 Thought Leaders”, involved in the development of several innovative accounting technologies. Doug’s vision for the next big trend: “solutions that aggregate data from several other parts of the system and manage the data connection with backend accounting, as well as with the other parts of the system”.
What is Intuit’s President and CEO Brad Smith’s vision? In May 20, 2013 press release Smith said he is reorganizing at Intuit®: “The new structure comes as the company increases its focus on two strategic outcomes: being the world’s small business operating system, and providing winning solutions to do the nations’ taxes in the U.S. and Canada.” The “world’s small business operating system”? Is an Intuit® OS on it’s way? Will there be a best-practice tablet? Only one thing is certain: The “I’ve been doing it this way for 20 years” mentality won’t last for long in the “app-a-day” accounting technology marketplace.
Note: Event has ended. It was June 13, 2013. Info: 2013 Seattle Accounting Technology Boot Camp
Shelly, my gut on this is that they view their financial apps and cloud services as an "ecosystem" of software, particularly with the features of the new version of the Intuit Partner Platform (IPP), the Company's platform for connecting apps into its software platforms. While I have no inside information on this, I suspect that their CEO is using an "OS" as a metaphor for the IPP Platform and how it interacts with mobile apps, desktop software, and cloud-based services from Intuit and its developer and service partners.
ReplyDeleteI would be absolutely floored if Intuit came out with a true computer operating system such as a Linux distribution. Given the Company's push toward mobile and cloud apps, I can't imagine a situation where the company would want to compete with Windows, MacOS, and Linux.
The bigger concern for Intuit is getting people excited about its well-established QuickBooks Online service, as well as the services they have launched to support accountants. While Xero gets attention based on its new kid on the block status and some new approaches to old issues, many accountants have ignored QBO for years due to its lack of features in the early versions of this product. The real challenge to Intuit is to make QBO attractive enough without add-ons for many established practitioners to take a second look at this product.
I would be floored too! But how about a Tablet pre-loaded with scalable Apps and videos and tutorials connecting them all together, nest to success. And throw video-chat with customers in there too-I like to look them in the eye!
DeleteThis Sleeter article sheds a bit of light on the app development side for QBO and the future. Interesting thoughts.
ReplyDeletehttp://www.sleeter.com/blog/2013/05/the-demise-of-the-quickbooks-third-party-developer/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+QuickBooksAndBeyond+%28QuickBooks+and+Beyond%29
This blog post is acutally having an ample information about Intuit Customer Service and i must say it help me a lot to get idea about intuit software and services.
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